5 Reasons Why Investing in Professional Product Photography Is Essential For Your Brand
1. We Buy With Our Eyes
We are naturally visually oriented creatures and we are automatically attracted to images above all else.
That is why a picture is worth a thousand words and in advertising even at a glance they have the power to make an instant impression through communicating your product’s benefit & appeal to a target audience.
2. Professional Image Quality Directly Influences Perceived Brand Quality
It may sound obvious but a brand’s visual presentation through professional product photography, by using a proven product photographer, not only testifies to the quality of the product but also reflects the credibility of the brand image which generates consumer trust and confidence.
Based on our own buying experiences we can all relate to this.
Placing a focus on achieving flawless product image quality is a great step towards outclassing your brand’s competition.
3. Creativity - Your Brands Virtual Shop Window
Creative imagery grabs attention, attracts awareness, creates a mood and express's brand personality, all of which brings customers to & engages them within your online store.
This is where the fun starts, where we are free to create hero images of a brand’s products in all their glory.
We buy with our eyes and editorial style images will enable a brand to stand out from the crowd.
Put simply, this can be achieved through a creative use of props, colour & sets, lighting, both in studio and also within complimentary lifestyle environments, the possibilities are boundless.
4. Effective E-Commerce
Flawless quality clean and simple product images that offer a complete & accurate overview of a product and its main features play a pivotal role at the e-commerce point of sale stage.
Done correctly, they create consumer confidence & trust at the purchase stage which converts to increased conversions & sales as well as reduced return rates.
5. Consistent Quality & Quantity
Imagery created over time from multiple photo-shoots and sources can easily become erratic and this lack of consistency can quickly become apparent on an e-commerce store which can undermine the overall impression of quality and attention to detail.
Ideally it is best practice to establish a long term relationship with a professional photographer that understands your brand & who will treat consistency as a priority.
“Exceptional standard, every single time.”
“Content Is King!
However
Consistency Is Queen!!”
What Eden Visuals Can Do For Your Brand
Here at Eden Visuals we are experienced in delivering a complete range of great quality product imaging services, ranging from stills to video, from attention grabbing creative images that are vibrant and communicate your brands visual personality through to clean product pack-shots that convert sales.
We welcome ongoing collabs and also offer a bespoke recurring retainer package that ensures you are always ahead of the game with your image content needs, more info on request.
So if you have a project in mind, then let’s work together!